Welcome to the UPIverse

Every second,

4 babies are born

9 iPhones are sold

2.4 billion emails are sent

…and 2,348 UPI transactions take place!

In 2022, UPI processed over 74 billion transactions, worth Rs. 125.94 trillion, a record high since its inception in 2016 (source). The recent union budget also acknowledges this growth in digital payments and promises fiscal support for the digital public infrastructure in 2023–24.

It was recently announced that Nepal, Bhutan, Oman, UAE, France, Malaysia and other countries will soon adopt UPI payments. With the scope of international adoption, we have no doubt that UPI will be one to reckon with, making it imperative for businesses to adopt. That’s where we come in.

Together with Setu, we’ve built a powerful UPI universe, with offerings unmatched!

Drop in your details here and get early access.

What does the UPIverse offer?

Plural x Setu’s UPIverse is all things UPI. A first of its kind platform for the latest UPI features and more.

  1. UPI Autopay

What is it?

A payment solution to collect recurring payments using UPI as the primary payment method. Today, 17 UPI apps including PhonePe, GPay, PayTM, BHIM, Amazon Pay have the feature enabled. More than 159 banks including HDFC, ICICI, SBI, Yes Bank, Axis Bank, etc. are also onboard with UPI Autopay.

Your customers can register, pause, cancel UPI mandates all within the UPI app.

Some of the popular use-cases we’ve seen are:

  • Utility bills
  • Investments
  • Insurance premium
  • Donations
  • Over The Top (OTT) subscriptions
  • Groceries and meal subscriptions

Adoption of UPI Autopay

According to data released by NPCI, in January 2023 alone, we saw these figures:

  • The volume of mandates registered by the top 50 remitter banks on UPI’s AutoPay feature crossed 7.5 million
  • Mandate registration comes with an average success rate of 90.4%
  • Successful mandates executed were 50.8 million
  • Average success rate of executed mandates is 49.3%

Drop in your details here and get early access.

2. UPI Intent Flow

What is it?

A UPI feature that offers your customers a seamless payment experience without the need to switch manually between app and website.

Intent flow on UPI is available on all Plural products such as Plural Gateway, Plural Links and Plural Checkout. The UPI Intent capability supports both mobile flow (DeepLink for both Android and IOS) and web flow (Dynamic QR for PSP).

UPI Intent is an absolute must-have feature that helps reduce drop-offs and cart abandons. All class of merchants offering UPI as a payment method in the checkout can benefit from UPI Intent flow.

Demand for UPI Intent flow

Based on research done by the Plural team, 70% of customers demand for UPI Intent flow as a feature.

Drop in your details here and get early access.

3. UPI DeepLinks by Setu

What is it?

UPI DeepLinks is a UPI-based solution that enables merchants to embed UPI payments on WhatsApp and other popular platforms to collect payments from customers easily.


  • Loan repayment in NBFCs
  • D2C aggregators offering 1-click checkout for customers
  • Cash-on-delivery payment collection by ecommerce companies and last mile logistics/ delivery
  • For marketplaces to provide UPI DeepLinks as a payment feature to other businesses on their platform. See how Pickrr recorded higher conversions with UPI DeepLinks.

Drop in your details here and get early access.

4. UPI Switch by Setu

What is it?

An industry-first, end-to-end solution for businesses to adopt all UPI-based product offerings like Autopay, eRUPI , payment links, QR, credit card-based payments etc. before anyone else in the market! How? UPI Switch eliminates the additional step of bank integrations. Now you can directly adopt all UPI features as and when NPCI rolls it out by integrating with UPI Switch.

UPI Switch is a multi-cloud, highly scalable acquiring platform with offerings such as KYC, onboarding, APIs and SDKs, reporting, settlements, refunds and more.


Any business offline, online or omni-channel that needs UPI products for accepting payments can integrate with UPI stack easily and adopt all products easily.

For businesses looking to build their own fintech products and grow their revenue — UPI Switch is a customisable, robust tech stack where products can be built as a layer on-top to cater to any use case in the market.

Drop in your details here and get early access.

Wrapping up

A report titled ‘The Indian Payments Handbook — 2021–26’ mentions that UPI transactions is expected to reach 16,900 crore (volume-wise) by 2025–26, growing at a CAGR (compounded annual growth rate) of 122 per cent (source).

UPIverse is your go-to platform for all things UPI. Think UPI, think Plural. Interested in getting started? Drop in your details here and get early access.

Plural by Pine Labs has received an in-principle authorisation from the Reserve Bank of India (RBI) to operate as a Payment Aggregator.

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