In recent years, India has witnessed a seismic shift in how we conduct financial transactions, principally driven by the Unified Payments Interface (UPI). Launched in 2016 by the National Payments Corporation of India (NPCI), UPI has democratized digital payments for millions, empowering over 300 million users and 50 million merchants in the country. However, with this rapid adoption, the need for a robust and scalable infrastructure to sustain anticipated transaction volumes — hitting 1 billion transactions per day within the next 3-5 years — has never been more pressing. While UPI offers great convenience, scaling up to meet the immense demand comes with its challenges.
High transaction volumes, network congestion, and variations in banking infrastructure can result in UPI transactions being slow or even failing. During peak festival seasons, when numerous users attempt payments simultaneously, delays and failures become common, causing further hold-ups.
To tackle these challenges, our team at Plural proudly introduces UPIverse – a universe of game-changing UPI solutions powered by an in-house UPI switch, purpose-built to address the complexities of the UPI ecosystem. The advanced in-house UPI Switch serves as a robust yet seamless intermediary. Acting as middleware, it bridges banks’ core systems with NPCI’s UPI framework, efficiently managing and optimizing transaction flows. This enhances success rates and ensures smooth processing, even during peak hours.
The need for innovation
UPIverse is being envisaged beyond the QR/ UPI collection. It’s a platform for merchant and partner-specific solutions and innovation. Products in the UPIverse have been built on fundamentals to address challenges in the current environment such as:
- Slow Innovation Cycle : The rollout of new UPI features often faces significant delays due to the reliance on banks with legacy systems. For instance, functionalities like UPI Autopay, recurring payments, or credit card linkages introduced by NPCI can take 10–12 months to be fully integrated. This slow adoption impacts the availability of new features for merchants and consumers, limiting the ecosystem’s growth.
- Inconsistent Performance : The success rates of new UPI features, such as Autopay, remain low, typically around 45–50%. This can be attributed to poor solution design, technical glitches, inadequate infrastructure, and insufficient testing before launch. Transaction failures frustrate users and diminish their confidence in digital payments, potentially slowing UPI’s adoption.
- Frequent Downtimes : UPI’s supporting infrastructure struggles with reliability, leading to unscheduled downtimes. During high-demand periods like festivals or sales events, the system often becomes overwhelmed, resulting in delayed or failed transactions. Such disruptions erode consumer trust and cause financial losses for businesses dependent on seamless payment experiences.
- Cost and Complexity of Scaling : Scaling on-premises infrastructure to handle UPI’s growing transaction volumes requires substantial investments and operational resources. Despite efforts by banks and PSPs, upgrading systems is a time-consuming and complex process. These delays often hinder the timely deployment of enhanced payment capabilities.
- Operational Challenges in Transaction Reconciliation : Transaction failures—caused by technical errors, network issues, insufficient funds, or incorrect credentials—are a persistent issue. Resolving these failures requires a cumbersome reconciliation process involving banks, PSPs, and merchants. This process can delay dispute resolution, frustrate customers, and undermine trust in the UPI system.
How is UPIverse solving these challenges?
UPIverse is engineered to help businesses enhance their payment processing speed, drive scalable innovations, and rapidly bring new UPI features to market. Leveraging Pine Labs’ cutting-edge technology stack and a cloud-first integration approach, our UPI Switch serves as the gateway for businesses to navigate and thrive in the ever-evolving UPI ecosystem.
What is UPI switch?
The UPI Switch enables payment companies like Pine Labs, to establish direct connections with NPCI, streamlining and speeding up the adoption of new UPI features. UPI switch is a game changer to improve efficiency of UPI transactions, here’s how :
- Transaction Optimization
When a user initiates a UPI payment, the request travels from their mobile app to their bank’s core system and then to NPCI for processing. While this process seems straightforward, the underlying systems across different banks vary in efficiency. The UPI Switch intelligently evaluates key factors such as server load and network stability, ensuring that payment requests are routed through the most optimal path. This reduces transaction failures and ensures faster, more reliable processing.
- Scalability for Banks
Prior to the UPI Switch, banks struggled to handle spikes in transaction volumes, particularly during peak periods. Traditional core banking systems weren’t designed to manage the high volume of UPI traffic. The UPI Switch introduces a layer of “smart scaling” that allows banks to efficiently manage the increased load without needing to overhaul their existing infrastructure. This ensures a smoother payment experience during busy times.
- Real-time Reconciliation
Accurate transaction records are essential for a smooth digital payments experience. Delays in updating a transaction’s status can lead to discrepancies between a user’s account balance and transaction history. The UPI Switch ensures real-time tracking of all transactions. If a payment fails, the system quickly reconciles the issue and notifies the user, preventing unexpected deductions or errors. This transparency helps maintain trust and improves the overall user experience.
Key features :
- Error Prevention: Our UPIswitch proactively blocks unintended transactions, such as expired QR codes or duplicate payments, which are common causes of failed transactions. By preventing these errors at the source, it reduces customer frustration and enhances the overall reliability of the payment process.
- Enhanced Security: With an added layer of security, UPI Switch ensures that only valid, intended transactions are processed, minimizing the risk of errors and ensuring a smoother, safer payment experience for customers.
- Support for Up to 10,000 TPS: UPI Switch can handle up to 10,000 transactions per second (TPS), significantly reducing the chances of timeout errors, even during peak periods. This high TPS capability ensures that businesses can manage large volumes of transactions without compromising on performance.
- Smooth Transaction Experience: By reducing the risk of timeout errors, UPI Switch improves transaction speed and reliability, leading to a smoother and more satisfying payment experience for customers.
- Enhanced Reconciliation Process: The UPI Switch streamlines reconciliation by enabling instant reversals and refunds. This is crucial for maintaining customer trust and satisfaction, allowing businesses to quickly resolve transaction issues without lengthy delays.
- Improved Transaction Success Rates: With an optimized reconciliation process, UPI Switch helps increase transaction success rates, ensuring more successful and efficient payment completion.
- Reduced Processing Times by 10% : Speeding up transactions and improving the overall efficiency of the payment system.
- Boosted Operational Efficiency: Faster processing means businesses can handle more transactions in less time, reducing operational costs and increasing overall efficiency.
- Enhanced Customer Trust : By addressing common payment issues such as transaction failures, slow processing times, and complex reconciliation processes, UPI Switch builds customer trust. A reliable and efficient payment system is crucial for retaining customers and encouraging repeat business.
Why are products in the UPIverse a game changer?
- Instant Onboarding: Quick and Seamless Integration
UPIverse simplifies the onboarding process, allowing merchants to get started with UPI payments instantly. This eliminates the delays typically associated with traditional bank-led onboarding, enabling businesses to start accepting UPI payments right away. By reducing time-to-market, merchants can offer a wider range of payment options to their customers without unnecessary delays. - Access to All UPI Features
Once onboarded, merchants gain access to the full spectrum of UPI features, including advanced functionalities like recurring payments, mandates, and credit card linkages. This ensures businesses can stay competitive by offering the latest and most innovative payment options to their customers. - Full Control and Customization
UPIverse gives merchants complete control over configuring UPI features to meet their unique business needs. This level of customization allows businesses to optimize their payment solutions for improved customer experience and operational efficiency. Additionally, with the flexibility to implement new features as soon as they are released by NPCI, merchants can stay ahead of market trends and customer demands.
How does UPI Switch work?

Wrap up : Experience the Future of UPI Payments with UPIverse
Seamless, secure, and super-fast—UPIverse is redefining digital payments with industry-leading success rates and unmatched reliability. Whether you’re a merchant looking to scale or a business aiming to optimize transaction efficiency, our robust UPI solutions are built to power your growth.
Ready to transform your UPI payment experience? Get started with UPIverse today and unlock the full potential of seamless digital transactions by contacting us at plural@pinelabs.com

Abhijit is a product leader with 8 years of expertise in fintech and logistics, currently leading the UPI, Internet Banking, and Wallets ecosystem at Pine Labs. His innovative contributions include the Fave UPI app, which surpassed 1M+ users with a 4.5-star rating, and CRED’s intent payments, showcasing his ability to create user-centric solutions that truly resonate. With a proven track record of simplifying complex payment challenges, Abhijit brings a wealth of experience in designing and delivering impactful products. Beyond his professional achievements, he’s an avid trekker, travel enthusiast, and cartoonist, always ready to share stories from his latest adventures or creative doodles.