Imagine this: It’s the festive season, and shoppers are eager to spend. How can your business tap into festive excitement and drive higher revenue?
The key lies in the power of custom offers and cashbacks strategies. These methods attract new customers as well as bolster repeat purchases, providing a consistent sales boost throughout the season.
Personalised promotions can be a game-changer, helping grab customer attention and incentivise purchases. These strategies enhance customer engagement, making them more likely to complete purchases and return for more. It’s no surprise that businesses with effective personalisation tactics see a 40% increase in revenue.
Limited-time offers create urgency and when combined with cashback options, they enhance the perceived value. This encourages customers to act faster. Your business can leverage this momentum to stand out from competitors during peak shopping periods.
This blog a detailed insight on how cashback and customised discounts can make the festive season profitable.
Why custom offers and cashbacks are essential for festive success
Festive seasons are not only special for customers; they present huge opportunities for businesses too. During this period, consumer spending naturally increases. This makes it crucial for digital platforms and e-commerce players to capitalise on the festive rush.
Timed promotions with custom offers and cashback incentives are a proven strategy to generate immediate sales and foster long-term customer loyalty. In a recent survey, about 55% of urban Indian respondents considered cashback offers the most attractive festive deal and 51% preferred flat discounts as equally appealing.
Why do they work so well? Cashback rewards give customers the impression that they’re getting extra value, which motivates them to shop more often.
Generic discounts are no longer enough; customers expect tailored experiences that speak to their individual preferences. In fact, studies show that 60% of consumers are likely to shop more frequently with businesses that provide personalised deals.
Custom offers allow you to tailor deals to different customer segments, ensuring maximum relevance and engagement. During the festive season, that relevance becomes even more crucial as customer expectations are at an all-time high. This personalised approach often results in repeat purchases and stronger brand loyalty.
Leveraging the Plural Dashboard to create custom offers
Plural by Pine Labs is your all-in-one payments solution, designed to power businesses with seamless online transactions. From collecting payments to offering embedded finance, our intuitive dashboard helps businesses stay ahead.
With multiple payment methods and custom options, Plural is a powerful tool for scaling online operations.
Crafting personalised discounts and promotions
With the Plural dashboard, you can easily create tailored discounts and promotions based on customer preferences. By analysing purchasing behaviour, offer deals that resonate with your audience.
For example, if a customer frequently buys electronics, you could provide exclusive discounts on tech items.
Additionally, personalising offers based on demographics or age ensures you meet your audience’s specific needs, boosting customer satisfaction and sales. Whether targeting a younger audience with flash sales or offering loyalty rewards to repeat buyers, our comprehensive dashboard ensures your offers align with customer behaviours. You can also provide location-based discounts or exclusive cashback deals to loyal customers using our platform.
What’s more?
Through the Plural dashboard, you can track how well these personalised promotions are performing and make adjustments. Customising your offers keeps them relevant, ensuring continued appeal to your customers. Plus, we simplify the entire process so you can manage everything efficiently from one place.
Setting up limited-time festive offers
Limited-time offers generate urgency helping convert hesitant buyers into paying customers. This strategy can significantly improve sales during high-demand periods like Diwali, where consumers are actively searching for the best deals.
Using the Plural dashboard, you can easily launch these time-sensitive promotions, ensuring they go live at the right moment.
Our platform allows you to configure countdown timers, start and end dates, and real-time tracking of offer performance. Whether it’s a 24-hour flash sale or a week-long festive discount, the dashboard provides full control to customise offers based on your campaign goals. These time-bound deals motivate customers to make immediate purchases, reducing abandoned carts.
Our system also allows you to send reminders to customers, ensuring they don’t miss out on your promotions. Additionally, we help you adjust these offers on the go, ensuring maximum effectiveness and flexibility during key sales periods.
Cashbacks: A tried-and-tested strategy for boosting festive sales
Cashback rewards provide tangible value to customers, motivating them to make more purchases. By implementing an effective cashback strategy, your business can boost average order value and cultivate lasting customer loyalty.
Let’s see how Plural can help manage cashback offers to increase purchase frequency.
How cashbacks work on Plural
Implementing cashback schemes on the Plural platform is a breeze with our Affordability Suite. With just a few clicks, you can create customised cashback offers tailored to your audience.
Our intuitive dashboard allows you to manage these schemes effortlessly. You can adjust cashback values, set conditions, or apply the offers to specific products or campaigns. Everything is accessible in real-time.
That’s no all!
With the dashboard’s detailed insights, you can track customer engagement, evaluate cashback performance, and make data-driven adjustments. This flexibility ensures you’re always offering the most effective incentives to maximise sales while keeping costs under control.
Customer incentives to drive repeat purchases
Cashbacks aren’t just about enticing one-time buyers—they’re also key to encouraging repeat purchases. Offering cashback on specific purchases builds a sense of reward, prompting customers to return. Plural makes it easy to structure these rewards, ensuring customers keep coming back for more.
Our platform enables you to monitor the performance of cashback offers. You can see which deals are most effective at driving repeat sales and adjust them accordingly.
Plural’s Affordability Suite enables you to optimise cashback performance by analysing purchase data and customer preferences. This insight helps you refine your strategy to retain customers. Over time, consistent cashback incentives create a cycle of repeat purchases, enhancing long-term revenue growth.
Wrapping up
When you target the right audience at the right time, your business can drive higher conversions and attract repeat customers. Custom offers and cashback ensure you stay ahead of competitors, especially during the festive season.
With Plural’s Affordability Suite, you can simplify the entire process—from offer creation to performance tracking- —and increase sales effortlessly. Tap into custom offers and cashback features to boost revenue, foster loyalty, and elevate your business’ success.
Write to us at pgsupport@pinelabs.com to know more about Plural Affordability Suite.
Plural by Pine Labs has received an in-principle authorisation from the Reserve Bank of India (RBI) to operate as a Payment Aggregator.
